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Identify Technical SEO Issues

That Are Preventing Your Website From Ranking

Includes Full Audit Reporting And Recommendations And We Can Implement The Fixes Too!

Drive The Fastest SERP Results With...

Technical Site Optimization

  • Screaming Frog Technical Audit
  • Google Search Console Performance Audit
  • Google Search Console Coverage and Usability Audit
  • Keyword Cannibalization Identification
  • Page Quality Rater Guideline Audit
  • Complete Site Health Guideline Report
  • Action Item List for Implementation
The #1 thing that holds a site back from achieving top rankings are Technical or Site Quality Issues Going Overlooked.
Proper Technical SEO helps sites achieve fast ranking results

Advanced Technical SEO Audit

When you are considering buying a car, it is highly likely that you will request to have the car examined by a certified mechanic before you make the purchase to ensure it’s in good working condition. Likewise, if you are thinking of investing in the purchase of a home, you will want to have inspections completed and an appraisal done to make certain that you are getting the best value for your money. The same is true for a website. 

Every business that is hoping to succeed and have an advantage over their competition must have a well-designed, user-friendly, fully optimized website. Search Engine Optimization (SEO) is the best way to rest assured knowing that your company’s website will get the attention of the search engines as they crawl the web looking for the best websites to display to users. Search engines like Google have a very specific algorithm they use to determine the rankings of websites for specific keyword searches. The procedures in the process of SEO demonstrate to Google and other search engines the reasons why your website should get a high ranking and retain that top spot.

Because Search Engine Optimization is critical to the success of your company’s online presence, it is essential that you perform a technical SEO audit of your website every 4-5 months. The audit will check the health of your site and find areas that are in need of improvement so that your SEO team can focus on those aspects as soon as possible so that you get better rankings, increased traffic, and better lead generation.

What is a Technical SEO Audit?

At its most basic level, a technical SEO audit identified technical SEO issues that are preventing your website from ranking in the search engine results pages (SERPs). Overlooking technical or site quality issues is the #1 reason that a website cannot achieve top rankings in the SERPs, and Visibility Park is here to make sure that your company’s website does not suffer that fate. With proper technical SEO, a website will achieve the fast ranking results your company needs to continue its success.

In the wider scope of a SEO campaign, technical SEO aspects often get overlooked because they are considered more tedious than other SEO elements. Spending an afternoon analyzing response codes, URL protocols, and keyword cannibalization is generally not something that most people choose to do. However, our technical SEO team does exactly that! Technical SEO is the backbone for a website, and without it, a website cannot stand strong in the digital world. It is the structure of the website, so anything else done on a website without a firm structure will not perform the way you would want and it will not generate the expected results. Get the technical aspects right and then move on to the rest of your SEO campaign knowing that you have a firm foundation on which to build your online presence.

Building that firm foundation, fixing things like keyword cannibalization, and focusing on site quality will truly help you see noticeable improvements within the SERPs. It can take a while for your website (and any updates done to it) to be crawled by the search engines and yield the top rankings you want. Getting the technical and quality guidelines right first can help to shorten that wait time so that you are able to see a positive ROI more quickly than expected.

What Is Included in the SEO Audit?

At Visibility Park, we include a 30 point technical audit and action plan when you entrust us with the health and maintenance of your website. Our technical site optimization includes:

  • Screaming Frog Audits
  • Protocol
  • Response Codes
  • URL
  • Page Titles
  • Meta Description
  • H1
  • H2 
  • Images
  • Google Search Console Checks
  • Performance
  • Coverage
  • Sitemaps
  • Mobile and Usability
  • Manual Actions
  • Security Issues
  • Schema
  • Keyword Cannibalization Check
  • Organic Keywords
  • Site Speed Report
  • PQRG Site Audit
  • Page Purpose
  • YMYL
  • Main Content
  • Ad Quality
  • Authorship
  • Contact
  • eCommerce Audit
  • Off-site Sentiment
  • Off-site Reputation
  • E-A-T
  • Site Functions
  • Hacked/Spam Pages
  • Index Check
  • Viable Backlink Authority
  • Backlink Analysis and Anchor Text Plan
  • Written Audit Conclusions and Action Plan
  • Free 3 Month Link Map

If your website is not performing the way that you think it ought to be, you are likely in need of a thorough SEO audit. Contact Visibility Park to schedule a consultation today!

Contact Us Today!

When it comes to keeping your company up-to-date in the ever-changing world of digital marketing, it is critical that you know how to stay visible to your audience. At Visibility Park, our goal is to help you stay one step (or more) ahead of your competition and get the online visibility you need to attract more clients, get more leads, and convert more visitors into customers. Through Search Engine Optimization, SEO content writing, social media, and organic and paid marketing, we will work diligently to ensure you achieve your business goals. 

Visibility Park is a top digital marketing agency in San Diego, California, and we pride ourselves on working with our clients to help them clarify and reach their business objectives. Our team understands the nuanced nature of SEO and digital marketing, and we are dedicated to putting in the time, energy, and effort to help your company find success in the digital realm. Let us assist you with understanding your target audience, reaching them, and remaining visible to the clients who are searching for your products or services online.

If you already have a website that has been optimized and has been bringing you success, that’s fantastic! The SEO specialists at Visibility Park can also help you make sure that your website continues to bring your company the success you want through technical SEO auditing. Our auditing system is designed to test every aspect of the site and make sure that they are all functioning at the optimal level. If any are not performing well, we will figure out why and improve it for you at a low hourly technical SEO rate. That way, you can continue to focus on your specialized work and rest assured knowing that the website will bring you even more clients than before after we have completed the audit. Contact Visibility Park today to schedule a consultation today so we can discuss your company’s SEO and website needs.

See How A Proper Website Foundation Helps Achieve Top Rankings...

…the results of multiple campaigns don’t lie

…The Results Of Multiple Campaigns Don’t Lie
Improve your SEO with the 30 Point Technical Audit and Action Plan
Better Rankings And That Means More Website Traffic – More Clicks And Lead Captures
Just a Few of the Tech Audit Highlights
Page Quality Rater Guideline Audit
Keyword cannibalization happens when a website’s information architecture relies on a single keyword or phrase on multiple parts of the website. While this can occur unintentionally, having a bunch of pages that target the same keyword can cause problems.
Keyword cannibalization is one of the most prevalent problems we encounter during our site audits, a major cause of pages under performing, and a constant thorn in the side for SEO’s. Our white label team is adept at identifying these issues and implementing corrective action plans.
Find Hidden Keyword Cannibalization
For many SEOs, a glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results.
We are finding site quality is more important than ever before. As Google’s machine learning algorithms advance, they are much better at identifying advanced concepts of quality, trust, and authority.
Technical Audit Workbook
The audit’s goal is identify errors, not fix them. Our audits focus solely on the technical performance and on site factors.
Findability refers to how easily website information can be found by both search engines and website visitors. This section will cover how accessible your website’s content is to external bots and internal users.
Google Search Console (formerly Google Webmaster Tools) is a critical part of an SEO campaign – it should serve as a core part of your technical analysis. These are the step by step checks to run in your account.
Starting your campaign off on a solid foundation, fixing keyword cannibalization, and focusing on site quality can often drive noticeable SERP improvements by themselves very quickly.

Order Your DFY Technical Audits Here

Start with the Foundation You Need for Great Website Rankings

30 Point Technical Audit

Includes Audit Reports, Action Plan, and Summary
$800

  • (8) Screaming Frog Site Audits
  • (7) Search Console Checks
  • Keyword Cannibalization Check
  • Site Speed Report
  • (14) Page Quality Raters Guide Audits
  • Written Summary and Action Plan
  • Backlink Analysis
  • FREE 3 Month Link Map
  • Better Tech Optimization
  • Better SERP Results

SEO Triage

Audit and Advanced On-Page/Site Optimization
$1499

  • Everything in the Audit
  • Correction of Audit Errors
  • Site Level WP Optimization
  • Surfer SEO Competitor Analysis
  • Full Surfer SEO Optimization
  • TF-IDF Semantic Analysis
  • FAQ JSON Schema Markup
  • Advanced On-Page and Site Level
  • Proven On-Page Ranking Factors
  • PLUS 500 Words of Surfer Optimized Content
  • Perfect for New Sites
  • Perfect Target Page Parity

SEO Accelerated Set-Up

Audit, Implementation and 30 Days of SEO
$1895

  • Everything in the Audit
  • Everything in Triage
  • Digital Brand Building
  • Google Analytics/Data Studio
  • Premium Press Release
  • (5) Niche Placements
  • 30 Days of DFY SEO
  • Technical, Site and On-Page
  • Off-Page Promotion and Content
  • Drive Real Traffic And Leads For Your Clients

Technical Website Optimization

Options And Features

The Perfect Way To On-Board A New Campaign Or Launch A New Website. From Comprehensive Technical Analysis To Keyword Cannibalization Checks, The Technical SEO Audit Offers An Affordable Way For Agencies To Discover Every Issue Holding Their Sites Back From Top Rankings.

Technical Site Optimization

Screaming Frog Audits

Protocol – We want to ensure that all pages are being served securely via HTTPS. This simple and quick process will give us a list of, if any, URLs that are still being served via HTTP.

Response Codes– We check for the following: Key Pages returning errors (like Blocked Robots.txt, Blocked Resource, or No Response), Excessive/Spammy 3xx Redirections, Javascript Redirects (Excessive/Spammy/Important Pages), Meta Refresh Redirects (Excessive/Spammy/Important Pages), 4xx Status Code Errors, and 5xx Status Code Errors.

URL – We will specifically be looking for: Non ASCII Characters, Underscores, Duplicates, and Parameters.

Page Titles – When auditing the page titles, we are looking for Missing Page Titles, Duplicate Page Titles, Page Titles that are too short, Page Titles that do not take up enough pixels, Page Titles that are the same as your H1, and Multiple Titles Per Page.

Meta Description – We are specifically looking for Missing Meta Descriptions, Duplicate Meta Descriptions, Meta descriptions that contain over 155 characters, Meta descriptions that contain less than 70 characters, Meta descriptions that have a larger pixel width than 940 pixels, Meta descriptions that have a pixel width smaller than 400 pixels, and Multiple Meta Descriptions Per Page.

H1 – When auditing the page titles, we are looking for Missing H Tags, Duplicates, and H Tags over 70 characters.

H2 – same as H1 tags.

Images – Under the image tab in Screaming Frog we can extract data and identify potential issues with images being too large (images with large file sizes can affect the performance of the site substantially), the images missing alt text, and images having.

Google Search Console Checks

Performance – We want to download the last 16 months of data from “Queries”, “Pages”, and “Devices” into an Excel sheet and then sort by CTR.

Coverage – Download the errors into a csv file.

Sitemaps – Click through to see more information about the sitemap. Compare with other Sitemap data to make sure Google is seeing the URLs in your sitemap, properly reading them, and getting them crawled.

Mobile & Usability – Examine the mobile usability report in GSC and compare and consolidate data into the additional mobile reports.

Manual Actions – Check that there are no manual actions affecting the website.

Security Issues – Check that there are no security issues.

Schema – Use the Structured Data Testing Tool to test that schema and mark-up is error free.

Keyword Cannibalization Check

Organic Keywords– Using Ahrefs, navigate to organic keywords and export the full keyword list. Import that into a Google sheet and then highlight duplicate content in the column.

Site Speed Report

PQRG Site Audit

Page Purpose – If the purpose is not clear consider revamping the content and meta data to more concisely reflect the topic of the page. Also, consider segregating topics based on best practice for site architecture.

YMYL – Some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. Make sure the E-A-T compliance is 100%.

Main Content – Ensure that there is more high-quality main content that is in parity with top-ranking competitors. Limit secondary content to the absolute minimum and ensure it provides value to the user journey.

Ad Quality – Ensure all ads and/or sponsored content/links are properly labeled. Make sure the ads are not ruining the user experience. Remove pop ups that are difficult to remove, ads that block the main content, etc.

Authorship – Ensure that your website articulates what entity is responsible for the main content on the site. Make sure each page is represented by the aforementioned entity or an author. Have a transparent about us page and if appropriate create real company pages.

Contact – Make sure you have a live contact page and it functions properly. If possible offer multiple ways to contact the site admin (Address, email, phone number, contact forms, etc.

eCommerce Audit – Trust and reputation is important for websites offering products or services for sale. Add payment policies, exchanges, refund terms, etc.

Off-site Sentiment – Did you know that the things that people say about your business off of your website is used as a ranking factor? At the SMX conference in the fall of 2017, Google’s Gary Illyes commented twice that off-site sentiment is important.

Off-site Reputation – This section is similar to the last section. If a business is listed in Yelp, BBB, Google Shopping or Amazon, this can be a sign of a legitimate business. If you have no listings in these areas, but their competitors do, then this is something that should be improved upon.

E-A-T – E-A-T is one of the most important parts of Google’s assessment of quality for many sites. If your site is a YMYL site, then E-A-T is extremely important. Lack of E-A-T is a serious issue. In some cases, this can’t be fixed. However, some sites have successfully seen great ranking improvements by improving upon their E-A-T.

Site Functions – Google expects that the pages on a website, the buttons, and other interactive elements should function as they are supposed to.

Hacked/Spam Pages – Google does not want to show users hacked content. Sometimes Google can algorithmically pick up hacked content and give site owners a manual warning in Google Search Console.

Index Check – The site should have a healthy number of indexed pages, the top level domain should appear first when performing a site index check.

Viable Backlink Authority – The site and target pages should be within parity of other top-ranking sites in terms of number of backlinks, velocity of links, and common link sources.

Backlink Analysis and Anchor Text Plan

Written Audit Conclusions and Action Plan

FREE 3 Month Link Map

SEO Triage

FREE 3 Month Link Map

WP Site Level Optimization

Keyword Analysis

Surfer SEO Competitor Analysis

Full Surfer SEO Optimization

500 Words Additional Content (if Needed)

TF-IDF Semantic Analysis

Keyword Cannibalization Reduction

Co-Occurrence Strategies

Page Title Improvement

Meta Description Writing

H Tag Best Practices

Picture Alt Text

Semantic Content Improvement

Embedded Video Below the Fold

Authority Brand Mention Links

Internal Page Linking and Keyword Silos

Organizational JSON LD Schema

FAQ JSON Schema Markup

TOC Jump Link Optimization

SEO Accelerated (30 Days of SEO)

All Features of the Technical SEO Audit

Everything in the SEO Triage Option

Set Up Keyword Tracking and Campaign Reporting

We track up to 5 main keywords and 25 Longtail and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings.

Google Data Studio Level 1 Report

Our data analytics team is headed by an Analytics Certified Professional, Analytics Advanced Certified, and Analytics Power User Certified engineer with the skills needed to perform high-level analysis including things like funnel visualization, attribution modeling, and audience insights.

Site Health Check and Technical Audit

We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.

Anchor Text and Semantic Audits

In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.

Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.

Competitor Analysis

We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.

Site-Level Optimization

This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.

Content Creation and Publishing

We write and publish 500-words of high-quality content for your website as either a blog post or another page, thoroughly optimized to target longtail and buyer intent keywords. We submit the article for approval by you before posting. The article features correct on-page elements, interlinked using our internal anchor text strategy.

Write and Syndicate a Premium Press Release

This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.

(5) Niche Link Placements

We will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Have Questions?

FAQs About Visibility Park Technical Audits

The 30 Point Technical SEO Audit does not include implementation because every website will have unique issues that need addressing. So that means there is no 1-size fits all package for implementation.

But we will gladly price out any needed improvements on a case by case basis. We base our custom technical SEO implementation on a low hourly rate based on the amount of time needed to fix the issues discovered in the audit.
You will receive the following reports and workbooks:

  • 12 Page Technical Audit Workbook
  • Technical Audit Checklist
  • PQRG Audit Workbook
  • Keyword Cannibalization Workbook
  • Site Audit Conclusions
  • Site Speed Report
  • Site Quality Report
  • 3 Month Link Map Plan
We include 1 complete page of premium optimization (this includes surfer optimized content, FAQ schema mark-up, TOC jump link optimization, internal linking and siloing and much more) We also do up to 3 more pages of lite optimization which includes page title, page meta, and H1 tag optimization.
The audit can take up to 5 business days from when you submit your site information. Please note we will need search console access and delays granting access could impact the turn around times. The SEO Triage option can take an additional 5 business days to complete, and the SEO Accelerated option takes the full month to complete because it also includes off-page link building.
This won’t affect the technical audit at all, but if you opt for the SEO Triage or Accelerated Set-Up which contains site-level and page-level optimization that may be limit us in the tasks that can be performed.
With technical SEO, a seemingly minor improvement can have far-reaching results really quickly. Anytime that you bring a website into ‘best practices’ can be beneficial for site health, crawl rate and indexation, and ease of ranking.

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