Identify Technical SEO Issues
That Are Preventing Your Website From Ranking
Drive The Fastest SERP Results With...
Technical Site Optimization
The DFY Audit Takes 2.5 Hours To Check All 30 Points
It’s routine for our technical SEO team to do just that. You can read our entire 30 point technical SEO audit with detailed over-the-shoulder videos. We made the entire process 100% transparent. You can swipe the process and use it yourself, use it to train a VA, or you can just have your audit and implementation guide handled for you by your in-house team at Visibility Park
Includes Action Items Plan And Detailed Audit Summary
Why Focus On Technical SEO?
Why Visibility Park For Technical SEO Audits?
See How A Proper Website Foundation Helps Achieve Top Rankings...
…the results of multiple campaigns don’t lie
Order Your DFY Technical Audits Here
Start with the Foundation You Need for Great Website Rankings
30 Point Technical AuditIncludes Audit Reports, Action Plan, and Summary
(8) Screaming Frog Site Audits
- (7) Search Console Checks
- Keyword Cannibalization Check
- Site Speed Report
- (14) Page Quality Raters Guide Audits
- Written Summary and Action Plan
- Backlink Analysis
- FREE 3 Month Link Map
- Better Tech Optimization
- Better SERP Results
SEO TriageAudit and Advanced On-Page/Site Optimization
Everything in the Audit
- Correction of Audit Errors
- Site Level WP Optimization
- Surfer SEO Competitor Analysis
- Full Surfer SEO Optimization
- TF-IDF Semantic Analysis
- FAQ JSON Schema Markup
- Advanced On-Page and Site Level
- Proven On-Page Ranking Factors
- PLUS 500 Words of Surfer Optimized Content
- Perfect for New Sites
- Perfect Target Page Parity
SEO Accelerated Set-UpAudit, Implementation and 30 Days of SEO
Everything in the Audit
- Everything in Triage
- Digital Brand Building
- Google Analytics/Data Studio
- Premium Press Release
- (5) Niche Placements
- 30 Days of DFY SEO
- Technical, Site and On-Page
- Off-Page Promotion and Content
- Drive Real Traffic And Leads For Your Clients
Technical Website Optimization
Options And Features
The Perfect Way To On-Board A New Campaign Or Launch A New Website. From Comprehensive Technical Analysis To Keyword Cannibalization Checks, The Technical SEO Audit Offers An Affordable Way For Agencies To Discover Every Issue Holding Their Sites Back From Top Rankings.
Technical Site Optimization
Screaming Frog Audits
Protocol – We want to ensure that all pages are being served securely via HTTPS. This simple and quick process will give us a list of, if any, URLs that are still being served via HTTP.
URL – We will specifically be looking for: Non ASCII Characters, Underscores, Duplicates, and Parameters.
Page Titles – When auditing the page titles, we are looking for Missing Page Titles, Duplicate Page Titles, Page Titles that are too short, Page Titles that do not take up enough pixels, Page Titles that are the same as your H1, and Multiple Titles Per Page.
Meta Description – We are specifically looking for Missing Meta Descriptions, Duplicate Meta Descriptions, Meta descriptions that contain over 155 characters, Meta descriptions that contain less than 70 characters, Meta descriptions that have a larger pixel width than 940 pixels, Meta descriptions that have a pixel width smaller than 400 pixels, and Multiple Meta Descriptions Per Page.
H1 – When auditing the page titles, we are looking for Missing H Tags, Duplicates, and H Tags over 70 characters.
H2 – same as H1 tags.
Images – Under the image tab in Screaming Frog we can extract data and identify potential issues with images being too large (images with large file sizes can affect the performance of the site substantially), the images missing alt text, and images having.
Google Search Console Checks
Performance – We want to download the last 16 months of data from “Queries”, “Pages”, and “Devices” into an Excel sheet and then sort by CTR.
Coverage – Download the errors into a csv file.
Sitemaps – Click through to see more information about the sitemap. Compare with other Sitemap data to make sure Google is seeing the URLs in your sitemap, properly reading them, and getting them crawled.
Mobile & Usability – Examine the mobile usability report in GSC and compare and consolidate data into the additional mobile reports.
Manual Actions – Check that there are no manual actions affecting the website.
Security Issues – Check that there are no security issues.
Schema – Use the Structured Data Testing Tool to test that schema and mark-up is error free.
Keyword Cannibalization Check
Organic Keywords– Using Ahrefs, navigate to organic keywords and export the full keyword list. Import that into a Google sheet and then highlight duplicate content in the column.
Site Speed Report
PQRG Site Audit
Page Purpose – If the purpose is not clear consider revamping the content and meta data to more concisely reflect the topic of the page. Also, consider segregating topics based on best practice for site architecture.
YMYL – Some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. Make sure the E-A-T compliance is 100%.
Main Content – Ensure that there is more high-quality main content that is in parity with top-ranking competitors. Limit secondary content to the absolute minimum and ensure it provides value to the user journey.
Ad Quality – Ensure all ads and/or sponsored content/links are properly labeled. Make sure the ads are not ruining the user experience. Remove pop ups that are difficult to remove, ads that block the main content, etc.
Authorship – Ensure that your website articulates what entity is responsible for the main content on the site. Make sure each page is represented by the aforementioned entity or an author. Have a transparent about us page and if appropriate create real company pages.
Contact – Make sure you have a live contact page and it functions properly. If possible offer multiple ways to contact the site admin (Address, email, phone number, contact forms, etc.
eCommerce Audit – Trust and reputation is important for websites offering products or services for sale. Add payment policies, exchanges, refund terms, etc.
Off-site Sentiment – Did you know that the things that people say about your business off of your website is used as a ranking factor? At the SMX conference in the fall of 2017, Google’s Gary Illyes commented twice that off-site sentiment is important.
Off-site Reputation – This section is similar to the last section. If a business is listed in Yelp, BBB, Google Shopping or Amazon, this can be a sign of a legitimate business. If you have no listings in these areas, but their competitors do, then this is something that should be improved upon.
E-A-T – E-A-T is one of the most important parts of Google’s assessment of quality for many sites. If your site is a YMYL site, then E-A-T is extremely important. Lack of E-A-T is a serious issue. In some cases, this can’t be fixed. However, some sites have successfully seen great ranking improvements by improving upon their E-A-T.
Site Functions – Google expects that the pages on a website, the buttons, and other interactive elements should function as they are supposed to.
Hacked/Spam Pages – Google does not want to show users hacked content. Sometimes Google can algorithmically pick up hacked content and give site owners a manual warning in Google Search Console.
Index Check – The site should have a healthy number of indexed pages, the top level domain should appear first when performing a site index check.
Viable Backlink Authority – The site and target pages should be within parity of other top-ranking sites in terms of number of backlinks, velocity of links, and common link sources.
Backlink Analysis and Anchor Text Plan
Written Audit Conclusions and Action Plan
FREE 3 Month Link Map
FREE 3 Month Link Map
WP Site Level Optimization
Surfer SEO Competitor Analysis
Full Surfer SEO Optimization
500 Words Additional Content (if Needed)
TF-IDF Semantic Analysis
Keyword Cannibalization Reduction
Page Title Improvement
Meta Description Writing
H Tag Best Practices
Picture Alt Text
Semantic Content Improvement
Embedded Video Below the Fold
Authority Brand Mention Links
Internal Page Linking and Keyword Silos
Organizational JSON LD Schema
FAQ JSON Schema Markup
TOC Jump Link Optimization
SEO Accelerated (30 Days of SEO)
All Features of the Technical SEO Audit
Everything in the SEO Triage Option
Set Up Keyword Tracking and Campaign Reporting
We track up to 5 main keywords and 25 Longtail and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings.
Google Data Studio Level 1 Report
Our data analytics team is headed by an Analytics Certified Professional, Analytics Advanced Certified, and Analytics Power User Certified engineer with the skills needed to perform high-level analysis including things like funnel visualization, attribution modeling, and audience insights.
Site Health Check and Technical Audit
We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.
Anchor Text and Semantic Audits
In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.
Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.
We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.
This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.
Content Creation and Publishing
We write and publish 500-words of high-quality content for your website as either a blog post or another page, thoroughly optimized to target longtail and buyer intent keywords. We submit the article for approval by you before posting. The article features correct on-page elements, interlinked using our internal anchor text strategy.
Write and Syndicate a Premium Press Release
This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.
(5) Niche Link Placements
We will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
FAQs About Visibility Park Technical Audits
But we will gladly price out any needed improvements on a case by case basis. We base our custom technical SEO implementation on a low hourly rate based on the amount of time needed to fix the issues discovered in the audit.
- 12 Page Technical Audit Workbook
- Technical Audit Checklist
- PQRG Audit Workbook
- Keyword Cannibalization Workbook
- Site Audit Conclusions
- Site Speed Report
- Site Quality Report
- 3 Month Link Map Plan