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Local Maps Optimization

Boost traffic. Build trust. Reach more customers everyday.

Many businesses in the United States and countries across the world still reap the benefits of a physical storefront in addition to having an online presence. While a few of these businesses can run a fully digital business, owners of these small and large businesses realize that a brick and mortar building helps engage with a growing community. Being able to speak to and help customers in-person is something that a website or social media outlets just cannot yet rival.

One significant problem which remains is that businesses must find ways to attract people to their location in real life. While this aspect may have been more difficult in the past due to issues such as lack of prime real estate, our current digital tools help to entice consumers to visit your physical location. While a sign spinner might help grow your business, local maps optimization is a much more robust investment.

Local maps optimization helps you to improve your visibility and to reach people where they spend a majority of their time –  on their mobile devices. When a potential client is searching for your products or services online, you want to make sure that you do everything possible and use every SEO tool in your belt to appear in the first page of results on search engines. One of those tools is Google My Business.

What is Google My Business?

Google is one of the most prominent search engines in the world and strives to help people find what they are looking for online. For instance, if you search for “pineapple pizza near me,” Google will provide you with the options you are looking for using your location and the top ranking pizzerias in the area. 

To ensure that customers can easily discover companies who offer the products and services needed, Google provides specific tools to businesses so that they become more visible to potential customers. It’s a win-win for everyone. One of these free tools is Google My Business, and it is designed to assist businesses and organizations control their online presence and visibility. To ensure that your online presence is fully optimized for complete visibility to your customers, the GMB tool also includes search optimization and Google Maps.

Advantages of Using Google My Business

Google wants to make sure that your clients have all the information they need to find and contact you, so you can tie your physical location to your online presence by claiming your GMB page and verifying your information to improve the overall experience for your clients

Businesses like yours have been utilizing the benefits of Googly My Business to secure prime real estate and become more visible. They appreciate the ability to have more control over their information, engage with their audience, and get a handle on their online presence. Some of the many benefits of using Google My Business that you can take advantage of include information control, audience engagement, and improved online visibility.

Information control

Information management is an essential part of the digital world. The companies that optimize for the right services and continue to please their customers stay in business. Remember that the first step is always showing your customers that you offer what they are looking for and you are ready and willing to meet their needs.

Companies that are better at communicating their specific services and products have an improved chance of attracting customers and meeting their needs. Small actions such as verifying with Google My Business and keeping your page updated (hours, website, physical location) can have a positive impact on consumers and help them feel more comfortable trusting your business. Even adding business-related photos and videos can help increase the comfort level your clients will have with you.

Audience engagement

It is very likely that your audience is talking about your business, and you need to engage with your audience and be a part of that conversation to ensure it is positive and productive. Verifying your business is one way to have a positive influence on your growing audience. View what customers have to say in their reviews and respond to them to make sure they are 100% satisfied with your products and services.

Improve Online Visibility and Gain Insights

Business owners know that each customer wants to have a positive experience when interacting with your business, so it is necessary to deliver exceptional experiences online and offline. However, this requires that you know what your customers want and expect.

 

You can gain more information and details about your audience, online visibility, and customer interaction by utilizing tools like Google My Business and the many features included with the GMB package such as smart campaigns. For example, you can learn about how many people clicked on your phone number when they arrived at your GMB page using Search and Maps.

The Benefits of Google Maps Optimization

Did you know that more than 60% of customers use Google and other search engines to find companies near them? Unfortunately, less than 45% of businesses have taken advantage of local tools like Google Maps or Google My Business. Many of these companies don’t even have the right information present on their online listing which results in confused customers and bad experiences.

Essentially, Google Maps optimizes for the local customers and continues to grow every day, depending on your local area. Since you are working to become present and visible in your local area, you should definitely optimize for local search. 

When you optimize for local search, you are highlighting your location to your current and potential customers and increasing your overall online visibility. You want to make sure that you appear as one of the top results in geographically focused search results. If a client searches for your service in their area code, you need to make sure the search engines match them with your business. To do so, local optimization essentials include: primary listings, removal of errors, review nurturing, and mobile optimization.

Primary Listings

In its most basic form, primary listings is just creating a simple presence on the most dominant search engines. Simple listing creation done right can serve as a strong foundation in this local optimization process and can get you the additional customers you want.

You should always have peace of mind knowing that customers will find accurate information about you on Google, Bing, or even Yahoo! because you have been diligent in ensuring all of your information is up-to-date. If clients can’t find the right information, they may have a negative experience and think twice about doing business with you.

Removing and Replacing Listing Errors

If you already have a presence on different platforms but the information is inaccurate, this can cause a serious problem when clients are just looking for quick answers about your location, hours of operation, or other pertinent information. They don’t have time to second guess themselves and wonder if everything is accurate when they interact with your business.

Inaccurate information will also negatively impact your business with search engines because it can decrease your rankings in the SERPs (search engine results pages) which will minimize your online visibility. Remember that algorithms require the right inputs to continue to sort and prioritize companies, so minor errors such as “St.” instead of “Street” can cause issues.

Fortunately, this can be easily remedied, but it takes time and the right expertise to make sure everything falls in line with search engine algorithms. Most business owners want to focus on their core products and services, so it is best to leave all of your online optimization needs to the experts such as ours at Visibility Park rather than stress about them yourself and take time, energy, and focus away from your company.

Nurturing reviews

A holistic marketing strategy should definitely include authentic communication and engagement with your customers. There’s a variety of ways to do this, but one of the most direct ways is to nurture reviews from your customers. Positive reviews can serve as a beacon of strength for your company, but a negative review has the potential to diminish your business if not handled properly.

Over 60% of customers read reviews on their desktop while searching for the right company in which to invest their time and money, and more than 30% of customers will check reviews on their mobile devices before making a buying decision. Reviews help them feel more confident with their purchase. Positive customer reviews help to nudge them in your favor, while negative reviews (if not responded to appropriately) could send them running to your competitors.

Dealing with reviews, both good and bad, is a fine art that requires a diplomatic approach. Positive reviews should be acknowledged in a written response to let your customers know that their business is valued and appreciated. A negative review also needs to be acknowledged, and the response should include a way to remedy the situation and work to earn back the trust of an unsatisfied customer. Potential clients will see that you have responded to both positive and negative reviews, and your company is truly dedicated to customer satisfaction.

Businesses that are able to get positive reviews from their customers will see improvement in their overall online health and visibility. Positive reviews help to inspire confidence in your present and future customers, and search engines will take the frequency and contents of reviews into account when determining website ranking.

Mobile Optimization

Mobile optimization is one of the most important aspects in the world of marketing today. Cell phone technology has advanced so much that we are now able to do on the go all the things we could formerly only do on a computer. From finding a place to eat dinner to filing expense reports, mobile devices have substantially changed the digital world, and businesses need to adjust their advertising and marketing strategies to fit these changes.

The most important change to be made is ensuring that your site is mobile friendly and well-optimized for the mobile screen. Your website should be responsive to a potential client’s device and provide a positive user experience. The site should have the right features and details to help them easily navigate it and still give them the necessary call to action and contact information that is so vital to converting visitors into clients. 

Contact the Google Maps Optimization Experts Today!

When it comes to digital marketing, it does take quite a bit of time and regular maintenance to stay updated with the evolving needs of your consumers as well as the search engines’ specifications. That is why many businesses partner with digital marketing firms like Visibility Park so that they can focus on their business knowing that the optimization process is under control. 

At Visibility Park, our optimization experts know that conducting your regular business operations takes a lot of time, energy, and focus. That is why we tackle the growing list of digital marketing tasks for your company. We focus on visibility and digital marketing so you can adapt and evolve while concentrating on your specialty and providing exceptional customer service.

Contact us at Visibility Park today to learn more about our services and how we can help you improve your digital presence and increase your business. From Google Maps optimization to all things SEO, we are here to help ensure you get the increased traffic to your website that you need to convert more visitors to clients.

Get Seen By The Right People

Drive traffic and conversions by getting your website and listings in front of your local target audience.

Expand Your Search Marketing

Organic search placements have a huge impact on your paid search results. Our ongoing site optimization works to get you maximum results.

Dominate Your Industry With Keywords

Dominate your search results and keep competitors scratching their heads. With our search engine optimization and keeping your local listings up to date, we make it easy to get found.

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Local SEO Plans & Pricing

Level 1

$199 Per Month

  • Google My Business & Google Maps Listing creation &/or optimization
  • Google My Business posts 1x per week
  • Optimizing your Google My Business (GMB)
  • Content creation that resonates with your audience
  • Service or product promotion to your local audience
  • We write in your voice to ensure branding is kept consistent across all channels
  • Online Chat & Email Support

Level 2

$399 Per Month

  • Google My Business & Google Maps Listing creation &/or optimization
  • Google My Business posting 3x per week
  • 500-600 word SEO Optimized Blog Article - 1x per month
  • Curate a 500 to 600 word, keyword optimized, blog for your website.
  • We will implement the content on your blog, or submit the content to a news website with high domain authority for publishing and syndication.

Level 3

$599 Per Month (3 month contract)

  • Google My Business & Google Maps Listing creation &/or optimization
  • Google My Business posting 5x per week
  • 500-600 word SEO Optimized Blog Article - 1x per month
  • Syndication of your brand to 100's of search engines, directories, maps, and more
  • GPS and navigation citation database listing management
  • Daily optimization
  • Full access to monthly reporting

Level 4

$799 Per Month + Ad Spend* (3 month contract)

  • Google My Business & Google Maps Listing creation &/or optimization
  • Google My Business posting 5x per week
  • 500-600 word SEO Optimized Blog Article - 1x per month
  • Syndication of your brand to 100's of search engines, directories, maps, and more
  • GPS and navigation citation database listing management
  • Daily optimization
  • Daily review alerts
  • Full access to monthly reporting
  • Month 1: On-Site SEO for your website
  • Month 2 and beyond - Google Ads

    • Targeting 10 keyword themes, optimized weekly
    • Minimum $100/mo. Ad spend
    • Maximum $900/mo. Ad spend
  • *Ad spend not included

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