San Diego
SEO Expert

A reputable search engine optimization company will provide you with a monthly report based on the company’s business model and goals. The contents of that report will depend on the nature of your business and the length of time a given campaign has been in progress.

If you’re running an e-commerce site, you can expect to see a report that shows your conversions. On the other hand, if you’re running a “newsy” website, your report will focus more on traffic trends. As a rule of thumb, though, SEO firms provide reports that show how well your site ranks for keywords related to your business, keyword growth over time, changes to rank over time, traffic patterns, and goal reports.

A few key reports to look for include:

• Year-over-year growth
• Month-over-month growth
• Increase in ranking for top keywords
• Earned high-quality links
• Conversion rates by channel
• Click-through rate for top pages

Getting ranked number one on Search Engine Results Pages (SERPs) makes all the difference in traffic boosts and conversions. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, and the #1 organic result is 10x more likely to receive a click compared to a page in the #10 spot.

• 72% of searchers will select organic over a paid listing in the Google search engine results. (Moz)
• Organic CTR for positions 7-10 is almost the same. (Backlinko)
• The average cost of search engine optimization in the US is between $2,500 and $5,000 per month or per project.
• In most cases, search engine optimization beats PPC and social media marketing in lead generation.
• Organic search is responsible for 53% of all site traffic. (Search Engine Land)
• Google controls 88.6% of the search market; Bing controls 4.98%. (Statista)
• 93% of users do not scroll past the first page of search engine results. (Moz)
• 78% of consumers prefer to learn about a brand through articles rather than ads. (CoSchedule)
• 55% of marketers say blog content creation is their top inbound marketing priority. (CoSchedule)
• In a study conducted by Search Engine Journal in 2017, SEO leads had a 14.6% close rate (Search Engine Journal)
• Voice is expected to be a $40 billion channel by 2022. (Strategy Consultants)
• 76% of smart speaker users perform local voice searches at least weekly. (BrightLocal)
• Just 22.1% report that they generally read the featured snippet and consider their question answered without clicking the blue link. (Moz)

Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region. Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not the world) will find it when they search for a specific keyword or phrase. Local SEO is meant to reach people in a carefully defined area (such as Chicago, Illinois or Huntsville, Alabama).
Local SEO is most often applied to brick-and-mortar locations, those targeting consumers in a very specific area, and larger franchises that target multiple, specific locations. For example, if you have a business in San Diego with a website, it’s not likely that you’d want your site to be visible to people in LA. You would, however, want people in the San Diego area to find your website.

Local SEO optimization generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and creating a content marketing strategy that emphasizes location-specific keywords and trends.

When people search for local businesses, some of the top results are eligible to appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results. If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack. Our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.

There are a number of questions you should ask when interviewing an SEO company that you’re thinking about hiring:

• How long have you been in business?
• Who are some of your high-profile clients?
• Can you provide me with some references?
• What kind of reporting do you provide?
• How will I know if I’m getting my money’s worth?
• What are the latest trends in SEO?
• Do you offer a free site audit?
• Do you have any experience with businesses in my industry?
• What kinds of strategies generally work for businesses in my industry?
• How do you keep up with the latest changes in SEO?
• What were some of the most recent Google updates?

It would also be good of you to know (or at least have a vague understanding of) the answers to the most important of these questions in your mind.

The actual amount you’ll spend depends on the size of your business, your website traffic, and your overall needs. SEO companies charge between $100 per month and $100,000 per month, depending on the scope of the project. Most clients pay between $6,000 per month and $60,000 per month.

Many of the larger ones have significant services, technical issues that require expertise, an international presence, or need a substantial team. In some cases, they are large franchisees or multi-location businesses or have multiple websites that need to be managed. We provide custom services for these business and large teams that offer significant value.